Digital Platforms & Performance Analyst
Department
Marketing
Location - Workplace type
Madrid
Employment type
Permanent
Who do you want to become?
Are you our Future Leader? Are you ready to realize your potential? Are you searching for a real purpose, not “just another job”?
At the Sani/Ikos Group we take hospitality very seriously. As we expand with new Resort openings almost annually, our core purpose remains the same; encouraging guests to experience the Μagic of togetherness as the World’s Leading Family & Beach ResortTM.
Whether you’re looking for a strong career path in the hospitality industry, to learn new skills that will set you apart from the competition or to develop meaningful relationships and grow personally and professionally, our safe, strong, and sustainable environment might just be the perfect place for you.
Your main purpose
Performance Marketing & Insights:
Monitor campaign performance across Google Ads, Meta, DV360, Display, and Affiliates. Track key KPIs (ROAS, CPA, LTV, CTR) and ensure accurate execution through robust tagging, tracking, and support for MMM outputs.
Full-Funnel & Omnichannel Analytics:
Deliver end-to-end analysis across all digital channels (SEO, email, direct, social). Provide insights that connect traffic, engagement, and conversions—highlighting synergies or overlaps between paid and organic sources.
Web & App Analytics Expertise:
Analyze user behavior across platforms using GA4, Firebase, Adjust, etc. Track installs, sessions, retention, and in-app conversions, while continuously improving cross-platform measurement and tracking frameworks.
Platform Operations & Optimization:
Support and optimize integrations across ad platforms and analytics tools (GA4, Meta, Firebase, CRM/CDPs). Collaborate on segmentation, automation, and maintain data quality for reporting and decision-making.
Attribution, Reporting & Experimentation:
Build and manage dashboards (Looker Studio, Power BI, Tableau). Support A/B testing and contribute to attribution modeling using both tag-based and MMM approaches. Ensure tracking accuracy through GTM, UTMs, and pixels.
Cross-Functional Collaboration & Innovation:
Partner with Brand, CRM, Product, and E-commerce teams to align on KPIs and reporting. Contribute to business reviews and innovation in measurement (e.g., incrementality testing, predictive analytics) while staying compliant with evolving data/privacy standards.
What will you bring?
Digital Analytics Experience:
2–5 years in performance marketing, digital analytics, or data-driven roles, with proven ability to analyze both paid and organic channels.
Tool Proficiency:
Hands-on experience with GA4, GTM, Google Ads, Meta, Firebase, and DV360. Familiar with app analytics platforms such as Adjust, Appsflyer, and Firebase.
Attribution & Measurement Expertise:
Strong knowledge of UTM strategies, tagging, conversion tracking, and attribution models. Working familiarity with Marketing Mix Modeling (MMM) concepts and outputs.
Data Visualization & Technical Skills:
Proficient in Looker Studio, Tableau, or Power BI. Basic knowledge of SQL or BigQuery is a plus for deeper data exploration.
Insight Generation & Communication:
Able to translate complex performance data into actionable insights for diverse stakeholders, bridging technical depth with clear business relevance.
Compliance & Industry Awareness:
Up to date on GDPR, cookie deprecation, and digital measurement best practices, ensuring data handling and reporting remain compliant and future-ready.
What we offer
Team
Becoming a member of an organization that cares about its people, the environment, and the local communities.
Grow
Have room to grow and develop via numerous opportunities for learning, professional development, and career advancement.
Care
Competitive remuneration package
Private health insurance
Flexible working model